coca
111Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands , Kerry Smith
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the… 1886.15 руб электронная книга112Sales Growth. Five Proven Strategies from the World's Sales Leaders , Marc Benioff
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There… 1947.93 руб электронная книга113Designing Brand Identity. An Essential Guide for the Whole Branding Team , Alina Wheeler
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource… 3251.98 руб электронная книга114Phishing Dark Waters. The Offensive and Defensive Sides of Malicious Emails , Christopher Hadnagy
An essential anti-phishing desk reference for anyone with an email address Phishing Dark Waters addresses the growing and continuing scourge of phishing emails, and provides actionable defensive… 2276.38 руб электронная книга115Trailblazers. How Top Business Leaders are Accelerating Results through Inclusion and Diversity , Redia Anderson
Make diversity your competitive advantage To reap the full benefits of diversity and inclusion, today's forward thinking companies look past«diversity» training towards a more comprehensive… 1817.85 руб электронная книга116Cross-Enterprise Leadership. Business Leadership for the Twenty-First Century , Carol Stephenson
In today's world of business where organizational boundaries are blurry, intense competition dictates rapid change, and complex issues and relationships cut across departments, business units, and… 3251.98 руб электронная книга117Value Proposition Design. How to Create Products and Services Customers Want , Alan Smith
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of… 2276.38 руб электронная книга118Flip the Funnel. How to Use Existing Customers to Gain New Ones , Joseph Jaffe
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph… 1947.93 руб электронная книга119The Arab World Unbound. Tapping into the Power of 350 Million Consumers , Vijay Mahajan
An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million… 2598.33 руб электронная книга120Transformative HR. How Great Companies Use Evidence-Based Change for Sustainable Advantage , Ravin Jesuthasan
Proven HR strategies that can have a real impact on organizational success This book demonstrates how some of the world's most admired and prominent organizations are redefining HR leadership by… 2273.13 руб электронная книга